Barstool's social accounts have always felt like their own chaotic little universe, firing off memes and hot takes at a pace that makes it seem like an army is behind the keyboard. Turns out there kind of is one, and this week Gaz sat down for an interview and actually walked through how it all works.
Gaz talking about how the Barstool brand accounts operate
It's a rare bit of transparency from a company that built its identity on being unfiltered but rarely explains its own machinery on camera. Gaz running the brand accounts is basically an open secret at this point, but hearing him lay out the operation in his own words is a different thing than just guessing at it from the outside.
The conversation didn't stay strictly business, either. At one point Gaz turned the mirror around, telling the room the show itself doesn't need any defending and name-checking Dave Portnoy's approval as the ultimate stamp.
“You guys don’t need defending either… I know Dave’s happy with this show” -Gaz
That loyalty theme is what's driving the reaction online. Barstool Pat's now-viral line about the social team, that no army or cult circles the wagons harder, has been getting passed around as basically gospel this week. And then kellykeegs added the cherry on top, saying flat out that Gaz has built himself a team of monsters.
“There is no army, there is no cult, there is no terrorist organization that circles the wagons more than the social team at Barstool Sports” -@BarstoolPAT “Gaz has created a team of monsters” -@kellykeegs
Read that as a compliment, because it clearly is one. Whatever's happening behind the scenes with Gaz and the social team has become its own little folk legend inside Barstool, the kind of internal reputation that only builds when a group is actually good at the chaos it causes. The interview didn't kill the myth, it just confirmed there's a real operation behind it.