Cooper Kupp has a new route this offseason, and it doesn't involve a stem or a break. He and his wife Anna are part of the ownership group behind Dodo Coffee, which is throwing a grand reopening for its Fayetteville, Arkansas shop the Monday after August 17. The group also includes Kupp's sister-in-law, her husband, and Anna's parents, and Kupp reportedly pushed to bring in architect Jeffrey Dungan to design the roughly 500-square-foot space, which is built to resemble an old orthodox church.
This isn't Dodo's first crack at it. The brand launched in 2024 but got knocked out of its original Arkansas spot in early 2025 after the city used eminent domain to clear the property. Kupp talked about wanting more than a transaction at the window, saying it's about connecting with people and not just handing over a cup and sending them on their way. Fine, wholesome stuff. It also puts Kupp in the same lane as Patrick Mahomes and Jimmy Butler, athletes who've decided the coffee business is a smarter side hustle than another clothing line.
Here's the part that actually matters for your league: Kupp is 32, about to turn 33 during the season, and coming off the worst full campaign of his career. In his first year in Seattle, he caught 47 passes for 593 yards and just 2 touchdowns on 70 targets, averaging a pedestrian 7.3 PPR points per game. That's Cooper Kupp numbers only in the sense that they belong to Cooper Kupp.
The reason is simple: Jaxon Smith-Njigba happened. Smith-Njigba blew up for 119 catches, 1,793 yards and 10 touchdowns in 2025, commanding nearly 36 percent of Seattle's target share and turning the Seahawks passing game into a one-man operation with Kupp, Rashid Shaheed and Tory Horton fighting for scraps. Kupp still found a gear in the playoffs, going for 15 catches, 157 yards and a score on 23 targets across 3 games during Seattle's Super Bowl LX run, which is the only reason fantasy managers haven't fully written him off.
The market has already priced this in. Kupp is going off the board around WR66 and outside the top 190 picks in PPR formats, a late-round dart throw at best. That's a brutal fall for a guy who was a league-winning WR1 as recently as 2021, but it tracks. He's missed at least 5 games in 3 straight seasons from 2022 through 2024, he's aging, and he's the clear third option behind Smith-Njigba and an increasingly featured Shaheed.
For fantasy purposes, treat Kupp as a bench stash, not a starter. He's the kind of name you grab in the last 2 rounds of a deep league if you need receiver depth and want exposure to a Super Bowl offense, but he shouldn't be in your starting lineup on paper in Week 1. If Shaheed or Smith-Njigba go down, Kupp's route-running IQ makes him a plug-and-play streaming option, and that playoff flash proves the juice is still in there when volume shows up.
There's also a real-money layer here. Kupp's $45 million contract is basically a 1-year, $17.5 million deal with team options, and his $9 million guarantee for 2026 already vested, so the Seahawks are on the hook regardless of how the target share shakes out. That means Seattle has every incentive to keep finding him a role, coffee shop grand openings notwithstanding, which is more than you can say for plenty of receivers getting drafted ahead of him right now.
Watch the target distribution in Seattle's preseason and Week 1 usage closely. If Shaheed's snap share climbs the way beat reporters expect, Kupp's fantasy relevance shrinks further no matter how good the espresso is. But if he settles into a clear third-down and red-zone role, there's a world where late-round Kupp pays off the same way his playoff run did, just on a smaller stage.