Frank the Tank tops 1,100 straight days of walking

The streak that began as a weight-loss bit is now a full ad campaign, and Frank kicked off the week with his own pitch for it.

Frank Fleming

@NjTank99

Weekend over back to the office tomorrow set for a new day another journey in my @nobull journey 2 shoes. Use code FRANK for 35% off your entire FIRST order @nobull

It's a straight ad and nobody is pretending otherwise. Weekend's over, back to the office, another day of the journey, in the Journey 2s. Code FRANK gets 35% off a first order. The NOBULL partnership isn't new either. When Frank hit 1,000 consecutive days back in June, Barstool put out a full Frank Walks special presented by NOBULL, which had him celebrating with fans on the Brooklyn Bridge in the same Journey 2 shoes.

That special covered almost 3 years of walking, in January snow, in desert heat near the Hoover Dam, at the Grand Canyon and on the Vegas Strip. The streak has also survived real setbacks. In August 2025 Frank was hospitalized when a varicose vein in his foot started bleeding through his shoe, and he went on crutches trying to keep it alive. A hundred-odd days after the Brooklyn Bridge, the main account is now putting the number out front.

Barstool Sports

@barstoolsports

It has been over 1100 straight days of walking for Frank, no days off. Use code FRANK for 35% off your entire FIRST order @nobull

Over 1,100 straight days, no days off. Brands pay for exactly that kind of number, and it's earned. Frank weighed 520 pounds in 2016. By July 2025, 650 days into the streak, he'd dropped under 300 for the first time, more than 220 pounds down. Julian Edelman, J.J. Watt and Dave Portnoy all congratulated him publicly when he crossed that line. Frank Walks turned the cardio into content too, with guests from around sports media walking alongside him.

Even by Barstool standards, this is a long way from where Frank started. Around the company, people still tell the story of his pre-Barstool days of posting YouTube videos to an audience of literally nobody. On Fore Play last month it came up again.

Fore Play Podcast

@ForePlayPodcast

“He would have videos on YouTube with zero people that have viewed it. Not even himself.”

0:46

Now he has a shoe campaign running across the company's biggest accounts. The next milestone to watch is 1,200 days, which by the calendar lands sometime around mid-January. If the 1,000-day special is any guide, NOBULL will want cameras there for that one too. Until then the deal is simple: Frank walks every day, and the code is FRANK.