Some falls are just falls. This one became a whole afternoon. Dave got out ahead of the story himself, which tells you everything about how he wanted it framed before anyone else could spin it.
Dave called his shot on the narrative before the clip could leak anywhere else.
Naturally, the rest of the office did not let him control the framing for very long. The clip got rebroadcast with the obvious headline treatment, the kind that writes itself the second a 40-something boss eats it in public.
The clip itself, packaged with the headline Dave was specifically trying to avoid.
Then came the rebrand pitch. Robbie Fox stepped in with a counter-spin worthy of any PR shop, arguing the real story is not the fall but the bounce-back. "UP GOES @stoolpresidente" is the kind of phrase that has zero chance of catching on and 100% chance of being repeated as a bit for the next 6 months.
Robbie's pitch to reframe the spill as a triumph of resiliency.
Cons offered the only genuinely sympathetic read of the day, wincing on Dave's behalf while still giving him credit for the immediate get-up. He also flagged the recurring villain of the story — Dave's much-mocked backwards knees, a running office bit that Nate revived within the hour.
Cons wincing on Dave's behalf but acknowledging the immediate bounce-up.
my ankle hurts just watching this did pop right up though
And because nothing at Barstool stays a single tweet for long, Nate turned the whole thing into a Rate Dave's Fall poll, which is exactly the kind of internal-roast content the place runs on. Champions get up. Then their coworkers ask the internet to score the landing.
Nate inviting the public to grade the fall on a curve.
