Yak Series 2 trading cards sell out all 10,000 packs

The show spent Monday afternoon hyping the drop, and the promo was a pack battle. Two guys open packs at a table and play the pulled cards against each other.

The Yak

@BarstoolYak

Yak Series 2 Trading Cards out TONIGHT!

The setup was simple: 10,000 packs, 7PM CT / 8PM ET, the Barstool Store, 3 packs max per order. According to the store listing, each pack has 10 cards and averages 1 hit, and the faces include KB, Nick, Brandon Walker, Mark Titus, Kate, Danny Conrad and Big Cat. Big Cat pitched it as the only release of this version, first come first serve. That's a big promise to make to people who collect cards.

An hour before the drop, Kate got out in front of whatever was about to go wrong. Nobody had bought a pack yet, and she was already inviting the replies.

Kate

@kate_overthinks

Re: Yak cards - please note I’m an IDIOT and you can tell me as such

She didn't say what she was apologizing for in advance, so we won't guess. But anyone who has worked a limited merch drop knows the routine: checkout lags, carts empty, and 9,000 people miss out and show up in your mentions. Getting ahead of it is just smart. At 7 on the dot, TJ blew the whistle.

TJ

@TJHitchings

Yak Trading Cards Series 2 are LIVE. GO. GO. GO. @BarstoolYak t.co/YjEAaiDrBg

Then it was over. The SOLD OUT post went up just under an hour after the drop, so 10,000 packs were gone in less time than it takes to watch one episode of the show. The store listing now shows Series 2 out of stock and warns that orders will take 1-2 weeks to ship because of the demand.

The Yak

@BarstoolYak

SOLD OUT 🤝 thank you to everyone who supported!

The Yak

@BarstoolYak

YAK SERIES 2 TRADING CARDS ARE OUT NOW!! 10,000 packs. Limit 3 per order. GET THEM WHILE YOU CAN -> t.co/azAO5BmJLz t.co/8maywobLHU

This isn't the first time this has happened. The first Yak card set was a limited Cyber Monday release last year, and it got scooped up the same way. With Series 2 gone in under an hour, demand clearly beat the supply. That leaves 2 things to watch. One is the eBay resale market, which already has listings for single Yak cards. The other is whether 'only release of this version' holds up once people start asking for a Series 3.