Bussin' With The Boys has had a wild year of sponsorship shuffling. Taylor Lewan and Will Compton bolted from Barstool Sports for a reported three-year, $30 million deal with FanDuel, turning the Nashville-based podcast into an independent operation with a growing stable of its own partners. Now add Coleman, the outdoor and camping gear giant, to that list.
Dave Portnoy made the new partnership official with a handshake emoji.
Portnoy's post kept it simple: Coleman and Bussin' With The Boys, shaking hands. No details on terms, no rollout plan spelled out yet, just confirmation that the tie-up is real. For a brand like Coleman, best known for tents, coolers and lantern-lit tailgates, hitching itself to a podcast built on two ex-NFL locker room dudes talking beer and football makes a lot of sense on paper.
Portnoy couldn't resist needling Lewan and Compton about it, joking that he nearly passed out over the idea that neither of the two 'meatheads' has any clue who they just landed as a partner.
Portnoy reacted to the news with a joke about the Bussin' hosts being clueless about their new partner.
That's classic Portnoy bit-making rather than a literal claim about Coleman's corporate resume, but it fits the running dynamic between him and the Bussin' guys ever since they left the Barstool umbrella. He still keeps tabs, still chirps, still shows up in their mentions.
Meanwhile Tommy Smokes, who's been embedded in the Bussin' orbit himself, is already looking ahead to the activation. He's teasing a Nashville event tied to the new partnership, telling self-described 'Coleminers' that the city isn't ready for what's coming.
Massive day for all us Coleminers. Nashville ain't ready
No specifics yet on dates or what the Nashville event actually entails, but given Bussin' With The Boys' home base and Lewan and Compton's track record of turning sponsor deals into full-blown parties, expect this to be loud. Coleman just bought itself a seat at one of the biggest tables in sports media, and the Coleminers are already lining up.