Pardon My Take's yearly pilgrimage to Lake Tahoe has become one of Barstool's most reliable summer traditions, timed to overlap with the American Century Championship at Edgewood Tahoe, the celebrity golf event that turns the lake into a content magnet every July. This year the crew leaned all the way in, and the result has been a near-daily drip of golf videos, pranks and sponsor integrations rolling out across Pardon My Take and Viva La Stool's pages since the trip kicked off.
TAHOE WEEK GOLF VIDEO IS LIVE @TwistedTea
The centerpiece of the whole week turned out to be the Alternate Shot Match, a format that's brutal by design since every bad shot gets baked into your partner's next swing. Viva La Stool pushed the match multiple times over a 48-hour stretch, a sign Barstool wanted eyes on this one specifically rather than treating it as just another course vlog.
Hot start to the match today
Not everything out of Tahoe was straight golf coverage. Barstool Sports' account leaned into the bit with a supposed 'distraction on the course' post that was really just an unrelated shirtless-guy-walks-his-French-bulldog clip, riffing on Big Cat's reputation rather than showing anything that happened mid-round. Same deal a day later, when Big Cat's stance on guys complimenting each other more got illustrated with the exact same dog-walking footage, this time captioned as a wholesome passerby exchange. It's the kind of recurring in-house joke that only makes sense if you've been following the account's whole vibe, but it kept the algorithm fed between actual golf clips.
Big Cat is a big believer in guys needing to compliment each other more. @TwistedTea
The sponsor money was doing a lot of work throughout the week, with Twisted Tea, Chevy Trucks and Nutrafol all getting folded into the on-course content in some form. One recurring theme across multiple clips: putting is apparently miserable on whatever greens they were playing, whether it's Zac draining a tricky one in a Twisted Tea-branded clip or a Chevy-sponsored bit joking that 'the green looks like the rough.' It's a small, dumb running joke, but it's the connective tissue tying together what would otherwise be a scattered pile of unrelated golf clips.
Everything's a tricky putt in Tahoe, but that's why you got Zac in the bag. @TwistedTea
The Alternate Shot Match content alone got repromoted at least three separate times over three days, which tells you Barstool sees real replay value in the format even after the initial upload. Whether that's because engagement was strong or simply because Tahoe Week gives the brand a natural content well to keep drawing from, the trip has clearly outgrown a single video drop and turned into a full week-long rollout, with more Twisted Tea, Chevy and Nutrafol-backed clips still trickling out days after the crew presumably packed up their clubs.