LeBron James spent 2 decades becoming the most online athlete of his generation, so a full-blown YouTube channel was probably inevitable. What nobody saw coming was the subject: golf. James quietly launched a dedicated golf channel, and Fore Play was among the first to flag it, joking that the move was almost too on-brand to be real.
The debut video isn't just a random round. It's footage from the 10-year reunion of the 2016 Cleveland Cavaliers, the team that erased a 3-1 Finals deficit to beat the 73-win Warriors and deliver Cleveland its first title in 52 years. According to CBS Sports, James reunited with Richard Jefferson, Kevin Love, J.R. Smith, Channing Frye and Tristan Thompson in Scotland for a 3-vs-3 scramble, with James, Jefferson and Love squaring off against Smith, Frye and Thompson.
By all accounts it plays out like every other buddies' golf trip video ever made, just with a lot more championship rings in the group. CBS Sports notes the footage features plenty of trash talk, drinks flowing and shots of varying quality, with Smith reportedly the best stick of the bunch and Frye a pleasant surprise. There's also, apparently, some real talk from the guys about life after the NBA — which tracks, since most of this crew has been retired for years now.
Barstool's own account flagged the launch too, framing it as official: LeBron is now a YouTuber with a golf career to film.
James is reportedly planning to drop new episodes monthly, positioning the channel as a vehicle for him to play courses around the world with friends and let fans tag along. Given his track record of turning everything he touches into content — SpringHill, The Shop, a Netflix documentary — a golf show was never a matter of if, just when.
For golf media specifically, this is a big swing. Fore Play and the rest of the golf-content ecosystem have spent years building audiences around exactly this format — buddies, banter, questionable shot-making — and now the most famous athlete on the planet just walked onto the field. Whether LeBron sticks with it past episode 1 is the real question, but for a guy who's already conquered basketball, business and social media, adding golf YouTuber to the resume checks out.