The pitch is simple: buy Stella Blue Coffee between June 10-12, get entered to win a trip out to Chicago to hang with the Barstool crew on a baseball rooftop and tour HQ. 15 winners, plus a guest each. And if you grab the ready-to-drink cans instead of the bags, your entries get juiced 10x. That's the whole deal, and Big Cat has been hammering it since Day 2.
The Day 2 reminder spelling out the 10x cans math.
By the time Day 3 rolled around, the messaging tightened up to a one-liner. No frills, no extra pitch — just last call, here's the link, go. When a guy who normally writes paragraphs starts posting two-sentence tweets, you know the clock is the point.
Big Cat's last-day nudge, stripped down to the essentials.
Last day of Golden Mug. Buy at https://t.co/jv0UBmYPo2
The Chicago crew also rolled out a proper promo video walking through what winners actually get — a rooftop baseball event, an HQ tour, the whole bit. It's the kind of prize that actually justifies stocking up the pantry with coffee cans, which is presumably the entire point of weighting the can purchases so heavily.
The Barstool Chicago crew laying out the rooftop-plus-HQ-tour prize at HQ.
Eddie chimed in with the obvious sales hook for any Cubs sicko reading along — win the mug, come gripe about the North Siders in person next month. Between the can multiplier, the rooftop hang, and the closing window, the final-hours push is doing exactly what it's supposed to do. If you were going to bite, today's the day.