Kevin Kisner and Fore Play launch Hobby Golf

If you've followed Kiz for any amount of time, you knew the word "hobby" was going to end up on a hat eventually.

Fore Play

@ForePlayPod

Introducing Hobby Golf… A new line with Kevin Kisner celebrating the greatest hobby in the world. Grab a piece and become part of the family.

The name goes back to Kisner's old tour catchphrase, "this ain't no hobby," which he used for years when he talked about grinding on his game. Now it's the name of a men's club. On Fore Play Episode 905 on 2026-10-13, Kisner described The Hobby as a private men's speakeasy. The first one is in Aiken, the South Carolina town where he was born and still lives, and a second location is opening in Greenville, near Palmetto, where he says he beat Riggs' brains in during an earlier podcast visit.

Fore Play Podcast

@ForePlayPodcast

“I'm in Greenville, South Carolina. We're launching our second hobby location.” – Kevin Kisner

0:26

So Hobby Golf is the club's merch arm, built with Fore Play and sold through Barstool. The video leans hard into the clubhouse look: dark room, framed art on the walls, a wall of caps, whiskey on the shirt. That fits a guy whose brand has always been Southern, low-key and a little bit country club rebel. The first drop is up now.

The timing works too. Kisner joined Fore Play full time in March, sitting next to Riggs, Frankie Borrelli and Trent Ryan. He's also a 4-time PGA Tour winner and NBC's lead golf analyst, so his day job is mostly talking about golf, not playing it. That turns the old tagline into a pretty good bit, and the guys on the pod went right at it when they asked if golf really is a hobby for him now.

Fore Play Podcast

@ForePlayPodcast

Asked whether it's now in fact a hobby, Kisner laughs and says right now, currently, yes, then admits he can't remember the last time he touched a golf ball before a 3-day golf trip. – Kevin Kisner

0:37

That's why this works better than the average podcast merch drop. There's a real place behind it, a real phrase people already know him by, and a guy who's openly enjoying the fact that the phrase stopped being true. Next up is the Greenville location opening and whether the line keeps adding collections past this first one. Either way, "ain't no hobby" just got a second life as a logo.